“I’m a reporter by training, so I still start every piece by figuring out what people actually want to know.”
I write for B2B commerce companies, currently at Rithum, where I turn research reports, customer stories, and campaign copy into content people actually read. Before marketing, I spent my career in newsrooms, most recently as managing editor at Digital Commerce 360.
A quick look. Here are three examples showcasing a research report, a customer case study, and a social infographic on how AI is changing the way people shop.
A survey of 1,046 US and UK shoppers on how AI has taken over product discovery, and what it costs brands who are absent from the answer.
Customer storyHow a 95,000-SKU apparel seller went live on a new marketplace in ten days without adding headcount.
Social infographicThree findings pulled from the research, each paired with the move a retailer should make next.
On attribution. Rithum publishes under the company byline. I wrote or edited the copy in every piece below as the company's primary content author, and designers produced the layouts. Where a piece carries an outside credit, the entry says so.
What happens to a brand when shoppers stop visiting its website and ask AI instead?
Built the brief, the argument, and the source material, then edited the published report. Studio by Informa TechTarget produced the final copy. Survey of 1,046 shoppers across the US and UK.
How ready do commerce leaders actually think their operations are for next year?
Survey-based report on where commerce teams stand on data, fulfillment, and AI going into 2026.
If shoppers waited until the last day of Prime Day to buy, what should sellers change before the holidays?
Turned four days of marketplace transaction data into five takeaways and a readiness checklist sellers could act on before Q4.
Why do retailers treat delivery as a cost to absorb rather than a place to make money?
Positioned shipping, delivery promises, and supplier monitoring as three levers on margin, with customer results attached to each.
What if the reason a campaign is underperforming has nothing to do with the campaign?
Argued that product data problems surface earlier than campaign reporting does, and laid out a daily, weekly, and monthly review cadence teams can run.
What does a product page need when the first reader is an AI assistant?
A one-page quick start guide written for teams who need to act this week, with a do and do-not list they can hand straight to a merchandiser.
Can one survey finding hold a reader's attention on a phone screen?
Social infographic built from the research report. Each section states a finding, names what it costs the reader, then gives the move to make. The middle section brings two shopper segments to the same conclusion about pricing accuracy.
How much of a 19-page report survives on a single page?
Top-of-funnel version of the research report, written to earn the download rather than replace it.
Where does the buying journey start now that shoppers open a chat window instead of a search bar?
Scrolling web page that walks a reader from prompt to checkout and shows the three feed steps behind an AI recommendation.
What does a partner audience need to hear that a customer audience does not?
Partner-facing ebook built from the same research, rewritten for an audience that needed the market case before the product case.
What convinces a brand to hand campaign management to someone else?
Service one-pager written to answer the objection first and describe the offering second.
How do you launch on a new marketplace in ten days while managing 95,000 active SKUs?
Interviewed the customer and internal team, built the question set, and wrote the story. Customer quotes drafted and sent for approval.
What changes inside a global apparel brand when its marketplace range triples?
Customer interview, question set, and full write-up, including the approval cycle with the brand's team.
Is a brand-new marketplace worth a small seller's time?
Customer interview and write-up on an early bet that paid off faster than the seller expected.
What happens to a brand the AI has never heard of?
Point-of-view piece on how product data decides which brands make it into an AI recommendation.
What did the transaction data say about Prime Day that the press releases did not?
Analysis written against proprietary marketplace data on a same-week turnaround.
What do retailers get wrong in the first month of a dropship program?
Service piece written for retail operations readers, built from internal expert interviews.
I talk to customers, partners, and internal experts, then pull out the pain point that makes a topic worth a buyer's time. The angle comes before the format, the channel, and the calendar.
Fireside chats, webinars, and customer stories all start with a question set I build and then refine with the customer or partner until both sides know what they want on the record.
A single research report becomes a one-pager, a partner deck, a social infographic, a web page, and a guide. Each version is written for a different reader rather than trimmed for a different size.
Recommendations from managers and colleagues. Each name links to their LinkedIn profile.
I had the pleasure of managing Gretchen at Rithum, where she consistently stood out for her strong writing, sharp editorial instincts, and ability to turn complex ideas into compelling content.
Gretchen is both a talented content creator and a strategic thinker. She doesn’t just focus on producing a strong piece of content, she thinks about the broader story we’re trying to tell, the audience we’re trying to reach, and how an idea can work across earned and owned channels to create greater impact. That combination of editorial judgment and integrated thinking made her a valuable partner across the organization.
She’s also highly adaptable. Our priorities and business needs evolved frequently, and Gretchen was able to shift quickly while maintaining a high bar for quality and keeping the larger strategy in mind.
I’d recommend Gretchen to any team looking for a thoughtful, versatile content leader who can pair excellent execution with strong strategic instincts.
LM
Lynsay Montour
Strategic Marketing Communications Leader. Managed Gretchen at Rithum.
Gretchen is one of the most thoughtful content managers I’ve ever worked with. She takes a detailed approach to every piece of content, centers the intended reader, thinks about the holistic content ecosystem that the content will work within, and the overall goals. And then she makes something great.
She is inherently curious, about both subject matter and optimization tools like AI, and never shies away from a challenge. Gretchen is organized and reliable, and always ready to try new things and work through new ideas.
I would recommend her to any content team lucky enough to catch her eye.
CD
Cameron Dufty
Content strategist. Managed Gretchen directly at Rithum.
Gretchen came to content marketing from journalism, and that background shows in the best way. She knows how to get into a subject fast, find the story, and make it accessible, which is harder than it sounds, especially at volume. Blogs, webinars, video scripts, infographics, reports, ebooks, she handled all of it, and the work consistently engaged the right people and built credibility for the brand.
What made her effective beyond output was how she thought. She knew when to research independently and when to pull in the right subject matter expert, and the content felt intentional because it was.
She also worked fluidly across demand gen, events, and SME relationships, pulling all of that together into content that actually spoke to the audience we were trying to reach.
Gretchen is a strong cross-functional content marketer who works with purpose and can show it’s working.
AM
Alyssa McClenning
Global Corporate Marketing and Communications Leader. Senior to Gretchen at Rithum.
Every content team needs a go-to person who can deliver under pressure. At Digital Commerce 360, that was Gretchen.
When there was a complicated story to write, I assigned it to Gretchen. When time was short and news was breaking, I leaned on her to write clean copy at speed. When something confusing happened in the market, she was the person to brainstorm with. When morale was low, Gretchen could be counted on to keep her head. If there was anything -- anything -- that needed doing, she was the one to count on.
So what makes someone the perfect go-to person in a content operation? Talent is key. So is time management. So too is a love of content itself. Business sense is important. Confidence is crucial. The ability to work with a wide variety of personalities is a must-have trait.
Gretchen has all of that.
I recommend her wholeheartedly and without hesitation.
PC
Paul Conley
B2B journalism and editorial lead, formerly CNN and Bloomberg. Managed Gretchen at Digital Commerce 360.